Our Visionary Founder
Marcha Chaudry, Esq. is a regulatory attorney and founder of Equity Wellness Co, a consultancy advising FDA-regulated consumer product companies on U.S. federal and state compliance, advertising and claims strategy, and global market access. She builds the regulatory infrastructure that supports brands from early product development through launch, retail expansion, investor readiness, and exit.
With more than a decade of experience at the intersection of law, science, and consumer protection, Marcha played a direct role in the advocacy that produced the Modernization of Cosmetics Regulation Act (MoCRA), providing expert testimony before Congress and the FDA on ingredient safety and the need for stronger oversight. In 2019, she led a national coalition that successfully pushed to stop the sale of contaminated talcum-based products posing documented health risks to consumers.
She serves on industry boards and regulatory committees focused on cosmetics and FDA-regulated products, is regularly consulted by The Business of Fashion for expert commentary on beauty and FDA policy, and her work has been featured on Good Morning America, Vogue Business, and HBO.
About Equity Wellness Co
Equity Wellness Co supports beauty and wellness brands with expertregulatory guidance, tailored strategies, and a proven record ofsuccess. With more than a decade of leadership in cosmetic lawand policy advocacy, the firm offers trusted insight into FDA, MoCRA,retailer, marketplace, and international requirements. By deliveringcompliance support that reflects the highest standards of qualityand safety, Equity Wellness Co helps brands enter, grow, andoperate confidently in the United States and global markets withfilings, registrations, safety documentation, global market access,and strategic regulatory counsel.
Our Mission
Our mission is to empower businesses to build trust and credibility with their customers by ensuring the highest standards of safety and regulatory compliance, driving long-term success in the marketplace.
FDA & U.S. Regulatory Compliance
Support across U.S.federal and state requirements, including
productlistings,facility registration, and ongoing compliance
advisory.
Regulatory Strategy & Infrastructure
Strategic regulatory planning, SOPs, policies, and compliance
systems designed to support scaling brands and manufacturers
over time.
Label & Claims Compliance
Regulatory review of productlabels, marketing claims, and
advertising materials to support compliant commercialization
and risk-managed growth.
Global Market Access
Compliance coordination for international markets, including EU,
UK, and Canada, with supportfor product notifications,
documentation, and regulatory readiness.
