About Equity Wellness Co
Equity Wellness Co supports beauty and wellness brands with expertregulatory guidance, tailored strategies, and a proven record ofsuccess. With more than a decade of leadership in cosmetic lawand policy advocacy, the firm offers trusted insight into FDA, MoCRA,retailer, marketplace, and international requirements. By deliveringcompliance support that reflects the highest standards of qualityand safety, Equity Wellness Co helps brands enter, grow, andoperate confidently in the United States and global markets withfilings, registrations, safety documentation, global market access,and strategic regulatory counsel.
Our Mission
Our mission is to empower businesses to build trust and credibility with their customers by ensuring the highest standards of safety and regulatory compliance, driving long-term success in the marketplace.
FDA & U.S. Regulatory Compliance
Support across U.S.federal and state requirements, including
productlistings,facility registration, and ongoing compliance
advisory.
Regulatory Strategy & Infrastructure
Strategic regulatory planning, SOPs, policies, and compliance
systems designed to support scaling brands and manufacturers
over time.
Label & Claims Compliance
Regulatory review of productlabels, marketing claims, and
advertising materials to support compliant commercialization
and risk-managed growth.
Global Market Access
Compliance coordination for international markets, including EU,
UK, and Canada, with supportfor product notifications,
documentation, and regulatory readiness.
Our Visionary Founder
Marcha Chaudry is a nationally recognized regulatory attorney and the founder and CEO of Equity Wellness Co. She advises FDA-regulated consumer product companies on U.S. federal and state compliance, advertising and claims, and global market access, building the regulatory infrastructure that supports launch, scale, retail expansion, and investor readiness.
Her work draws from extensive cosmetics policy experience, including contributing to the Modernization of Cosmetics Regulation Act (MoCRA), leading a national clean beauty and safer products advocacy coalition in 2019 to stop the sale of contaminated talcum-based products, and providing congressional and FDA testimony on ingredient safety and the need for stronger safety testing and oversight.
​
​
Marcha serves on industry boards and regulatory and policy committees focused on cosmetics and FDA-regulated products. Her advocacy and expertise have been featured across major national media outlets, including Good Morning America, HBO, and Vogue Business, and she is regularly consulted by The Business of Fashion for expert commentary on beauty, wellness, and FDA regulatory policy and developments.
